Jennifer Yang, Founder of Co.group,presented on the Global China Brands Annual Forum
The original intention of this event is to provide a platform for Chinese overseas brands to communicate with the experts in various fields and help them get into the overseas market successfully.
LAS VEGAS January 13, 2019
At this year’s Consumer Electronics Show (CES), more than a quarter of the 4,500 exhibitors were from China, and more and more Chinese brands are gaining worldwide recognition for intelligent manufacturing.
On January 10, 2019, Co.group collaborated with GCE Logistics, AAA American CPA, and Frontier Ehub and Eastern Star Express to host The Global China Brands Annual Forum at the Flamingo Hotel in Las Vegas. The conference focused on the opportunities and challenges that most Chinese overseas brands face, bringing together professionals and experts in different industries to share their experiences related to the ongoing changes in the industry.
Alicia Wu from Indiegogo explained the development of Chinese overseas brands from a macro perspective and also introduced crowdfunding, which has opened up a convenient and low-cost way for small and medium-sized companies to gain funding. In addition, William Schwartz, Co.group’s advisor, compared the differences between the PR industry in China and in the U.S. to help audiences understand how to gain recognition and attention among foreign audiences. Mr. Tim Wang highlighted how to use a brand IP to protect the brand's intellectual property rights in the overseas market. Finally, Raymond Wu, co-founder of Wynd, explained in detail how his own company, an intelligent manufacturing company, expanded its overseas market.
As the primary host of the conference, Co.group announced the launch of cross-border marketing courses. Marketing strategist Demin Wang presented a multi-channel marketing model based on Co.group’s own experiences in strategic planning and project execution for a series of China’s brands.
The last part of the conference is a question-and-answer panel discussion, led by five professional representatives from the marketing, accounting, logistics, customer services, and intellectual property litigation industries. In addition, they discussed further how to support the success of overseas brands in the U.S. market.
Today, products made in China have shaken off the image of low price and inferior quality and have been favored by global consumers for their advanced technologies and outstanding quality. “The original intention of this event is to provide a platform for Chinese overseas brands to communicate with the experts in various fields and help them get into the overseas market successfully,” said Jennifer Yang, Founder of Co.group.
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