National Association of Minority Automobile Dealers and IHS Markit Honor the Power of Multicultural Automotive Buyers with the Fourth Annual Diversity Volume Leadership Awards

DETROIT, Jan. 13, 2019 — The Fourth Annual Diversity Volume Leadership Awards (DVL Awards) ceremony showed the tremendous impact that ethnic car buyers have on the economy and brought awareness to the lack of diversity that still remains present in the automotive industry.

With ethnic car buyers growing at rapid rates, the dealer body is still lacking accurate representation from minorities. “Some thirty percent of new vehicle purchases are made by multicultural consumers but only six percent of dealerships are minority owned,” said National Association of Minority Automobile Dealers (NAMAD) President Damon Lester. “That means 18,000 dealerships exist in the USA and just 1,100 are minority owned.”

Through the DVL Awards on January 13, 2019 at the Westin Book Cadillac Hotel, ahead of the North American International Auto Show, NAMAD and IHS Markit have partnered to celebrate brands that are driving sales leadership with ethnic consumers, while also addressing and educating the industry about the necessity of a dealer body that reflects the United States' increasingly diverse population. The Awards Ceremony was hosted by former Detroit area newscaster Lauren Sanders and brought together scores of top automotive industry executives.

Winners of the prestigious DVL Awards demonstrated the highest new vehicle registrations with ethnic, women, millennial and LGBT consumers. This year's awards were based on an analysis of data from IHS Markit of more than 13 million personal new vehicle registrations for the 2018 model year (October 2017 through September 2018).

“The initial goal of the Diversity Volume Leadership Awards was to create awareness within the U.S. auto industry of the top vehicles purchased by ethnic consumers, women, LBGT consumers and ethnic millennials,” said Marc Bland, vice president of diversity and inclusion, IHS Markit.  “We're honored to recognize these top models and their respective manufacturers in support of their efforts to reach the growing diverse consumer groups.  This leads to our current enhancement for the 2019 Awards — the addition of Luxury Growth Leaders by brands.”

This year, NAMAD and IHS Markit honored American Honda with the Top Overall Ethnic Vehicle DVL Award, for the third year in a row. “Top Overall Ethnic Vehicle” is the most sought-after Diversity Volume Leadership honor for automotive brands dedicated to driving sales leadership with Asian, Native American, Hispanic and African American car buyers.

Introduced at the 2018 DVL Awards, NAMAD and IHS Markit continue to research, document and honor the buying power of the LGBT community, with Awards for Volume Leaders (Ford F-Series) and Luxury Volume (Lexus RX).

It should be noted that the Lexus RX swept every segment of the Luxury Volume Leaders awards category.

NAMAD and IHS Markit also presented awards for leadership in the following categories: Ethnic Volume Leaders by IHS Markit Regions, Volume Leaders – Millennials and Women, and Volume Leaders by Ethnic Consumer Group.

The best automotive brands that have dedicated marketing resources to ethnic consumers and are focused on capitalizing on the rapid growth of the industry were in attendance to collect their awards. Following are this year's DVL Award winners:

  • Toyota/Lexus-thirteen (13) DVL Awards
  • Honda-six (6) DVL Awards
  • Ford-five (5) DVL Awards
  • FCA (Jeep)-four (4) DVL Awards
  • BMW-three (3) DVL Awards
  • GM (Chevy)-two (2) DVL Awards
  • Volvo-two (2) DVL Awards
  • Mercedes-Benz-one (1) DVL Award
  • Harley-Davidson-one (1) DVL Award

It is important to note that several of the nominees that did not receive awards were still extremely competitive contenders. Those who did not receive an award now have the insight and motivation to develop an improved strategy for 2019 and beyond.

Winners of the 2019 Diversity Volume Leadership Awards are as follows:

Ethnic Volume Leaders by IHS Markit Regions

Great Lakes Region

Chevrolet Equinox

Mideast Region

Toyota RAV4

New England Region

Toyota RAV4

Plains Region

Toyota RAV4

Rocky Mountain Region

Ford F-Series

Southeast Region

Toyota Camry

Southwest Region

Ford F-Series

Western Region

Honda Civic

Volume Leaders – Millennials and Women

Top Women's Vehicle

Toyota RAV4

Top Women's Luxury Vehicle

Lexus RX

Top Ethnic Millennial Vehicle

Ford F-Series

Volume Leaders by Consumer Group

Top Vehicle –

African American

 

Toyota Camry

Top Vehicle –

Hispanic American

 

Honda Civic

Top Vehicle –

Asian-Pacific Islander

 

Toyota RAV4

Top Vehicle –

Native American

 

Chevrolet Silverado

Top Luxury Vehicle –

African American

 

Lexus RX

Top Luxury Vehicle –

Hispanic

 

Lexus RX

Top Luxury Vehicle –

Asian-Pacific Islander

 

Lexus RX

Top Luxury Vehicle –

Native American

 

Lexus RX

African American Volume
Growth Leader

 

Jeep Cherokee

Hispanic Volume Growth
Leader

 

Jeep Compass

Asian-Pacific Islander Volume
Growth Leader

 

Honda Pilot

Native American Volume
Growth Leader

 

Ford Focus

Women Volume Growth
Leader

 

Jeep Compass

Ethnic Millennial Volume
Growth Leader

 

Jeep Compass

Top LGBT Vehicle

Ford F-Series

Top LGBT Luxury Vehicle

Lexus RX

Top Ethnic Cruiser/Touring Bike

Harley-Davidson FLHXS

Top Ethnic Sport Bike

Honda GROM

Luxury Growth Leader

African American

Mercedes-Benz GLC

Luxury Growth Leader

Hispanic American

BMW 530

Luxury Growth Leader

Asian American

BMW 530

Luxury Growth Leader

Native American

BMW X1

Luxury Growth Leader

Women

Volvo XC60

Luxury Growth Leader

Ethnic Millennial

Volvo XC60

Top Overall Ethnic Vehicle
(Luxury or Non-Luxury)

Honda Civic

Connect with DVL Awards:

Hashtag: #DVLawards and #DVLawards2019
Website: www.namad.org 
Twitter: twitter.com/NAMAD_USA 
Facebook: facebook.com/NAMAD_USA-468806139894019

SPONSORS

The Diversity Volume Leadership Awards would not be possible without the generous sponsorship from the following manufacturer and media organizations:

 

*IHS Markit

*American Honda

*BMW of North America

*Fiat Chrysler Automobiles

*Ford Motor Company

*General Motors

*Harley-Davidson

*Kia Motors America

*Nissan North America

*Toyota Motor Sales, USA

*Volkswagen Group of America

*Black Enterprise

*National Newspaper Publishers Association (NNPA)

*National Association of Hispanic Publications

(NAHP)

*Real Times Media

About The National Association of Minority Automobile Dealers

The National Association of Minority Automobile Dealers' (NAMAD) objective is to pursue the meaningful presence and participation of minority businesses and diverse employees across all aspects of the automotive economic sector, including:

  • Increasing the number of minority-owned dealerships in communities across America
  • Advocating workplace and supplier diversity in the automotive manufacturing environment
  • Supporting minority engagement in the automotive retail sales and service sectors

We are committed to developing strategic relationships and advocating for the advancement of business policies and practices that ensure diversity and economic parity remain a priority in all aspects of the American automotive industry.

NAMAD is a 501(c)(3) non-profit, tax-exempt organization headquartered in the Washington, D.C. area. For information on the National Association of Minority Automobile Dealers visit: www.namad.org

About IHS Markit (www.ihsmarkit.com)

IHS Markit (NASDAQ: INFO) is a world leader in critical information, analytics and solutions for the major industries and markets that drive economies worldwide. The company delivers next-generation information, analytics and solutions to customers in business, finance and government, improving their operational efficiency and providing deep insights that lead to well-informed, confident decisions. IHS Markit has more than 50,000 business and government customers, including 80 percent of the Fortune Global 500 and the world's leading financial institutions.  Headquartered in London, IHS Markit is committed to sustainable, profitable growth.

Automotive offerings and expertise at IHS Markit span every major market and the entire automotive value chain—from product planning to marketing, sales and the aftermarket.  For additional information, please visit www.ihsmarkit.com/automotive or email [email protected].

SOURCE National Association of Minority Automobile Dealers (NAMAD)

Related Links

http://www.namad.org

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Stefan Kachakov

About the Author: Stefan Kachakov

Stefan has over six years experience as a teacher, ecologist, zoologist and botanist. He has a B.S. from Cornell University, and a Ph.D. in biology from Harvard University Graduate School. His professional expertise in environmental health empacts has been recognized since 1973,  He taught (HS) Physics, Geology, Oceanography, Chemistry and photography from 1970-1980 at Palfrey Street School, Watertown, MA. Aproject: National Cooperative Highway Research Program.

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