Shop Early Before Inventory Disappears

November 10, 2009 by trisha

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In the past, retailers have prepared for the holiday shopping season by stocking their shelves with plenty of backup products safely tucked away in the storeroom. Each year a new “must have” product reigns supreme with consumers willing to wait hours just for the chance to get their hands on the season’s prized possession. This holiday shopping season will undoubtedly reflect changes in the economy in addition to reduced consumer spending habits. Consumers can expect a different shopping experience this year, one that requires a different strategy if you plan on picking up that special gift.

Manufacturers have cut back production to meet the decreased demand from retailers who are worried about buying more than consumers are willing to buy. This affects consumers who traditionally look toward outlet store to offer deeply discounted prices. Outlet stores rely on the excess inventory from the main store to stock their shelves, excess inventory that may not exist this holiday season. Retailers are discounting heavily this year making it just as lucrative to shop directly at the store versus the outlet location.

Other changes this holiday season may be noticed when a store sells out of a favorite product. In past years, that store would likely reorder items that sold quickly to satisfy consumer demands. With fewer products available from the manufacturer, many stores will have difficulty restocking certain equipment in time for the holiday. Consumers who count on last minute discounts on these products should consider buying items when they are available or risk going home empty handed.

Retailers who are already fighting for survival in a weak economy face an uncertain future after this holiday season. Large department stores have lost many customers who have decided to stretch their dollars even farther by shopping at discount stores. Consumer sales are expected to improve this year versus last year’s numbers, however no one expects to see the same carefree, credit fueled shopping that was common before the recession. If large retailers cannot turn their numbers around, many will be out of business in the near future. This will limit the options available to consumers when the economy recovers.

The best strategy for holiday shopping this season is simple and straight forward. Make your Christmas list early and buy products when you find them. Shopping around or waiting until Christmas Eve will leave many people leaving the store empty handed. Shopping online might improve your chances of finding a popular item quickly, however it does not change the fact that fewer items have been produced. Avoid limited inventory or bare shelves by getting out there early and securing your purchases while merchandise is available.


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